Client is seeking a writer who can create well-researched, long-form SEO content focused on healthcare, specifically around insurance, mental health, and substance use. The ultimate goal is to provide helpful, actionable information for potential patients and encourage them to contact clients to verify insurance coverage.
Client requires a highly competent and research-driven writer with experience in healthcare writing—particularly mental health, substance use, and insurance. Familiarity with U.S. healthcare systems and insurance terminology is essential. Writers must be able to convey complex topics clearly, maintain a consistent brand voice, and follow structured content templates (e.g., existing Cigna page). The client values original, human-written content backed by credible research.
Client is a mental health and substance use treatment organization dedicated to helping patients understand their options and access treatment. Their digital strategy is focused on patient-first education and conversion through SEO-optimized, informative content.
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