Job Description

Marketing Strategist (Growth Marketer)

Location: Rochester, NY - Hybrid role, or Remote opportunity for someone living in the Eastern time zone and with ability to travel to Rochester on a quarterly basis.

Position Summary

We are seeking a creative, analytical, and detail-oriented Marketing Strategist to support and execute our firm’s expanding marketing growth strategy. This role is responsible for enhancing brand awareness, driving digital engagement, and supporting business development efforts. The ideal candidate has a strong understanding of digital marketing best practices, excellent project management and communication skills, and the ability to translate complex professional services into clear, compelling content.

Our Marketing Strategist will have a key role in:

• Social media development/posting/tracking
  
• Content calendar management/ownership
  
• CRM lead support and reporting
  
• Implementing digital campaigns using marketing automation (HubSpot)
  
• Web site evolution with the support of vendors
  

Key Responsibilities

• With the support of vendors, manage and optimize the firm’s website, including content updates, SEO best practices, and user experience improvements.
  
• Execute digital marketing campaigns across channels including email, social media, and organic search.
  
• Develop detailed project timelines, production schedules, and content calendars to ensure all deliverables are completed on time.
  
• Develop and schedule content for social media platforms, aligning with firm messaging and employer brand.
  
• Create and manage email marketing campaigns, newsletters, and targeted communications using marketing automation tools.
  
• Collaborate with internal teams to promote service lines, thought leadership, events, recruiting initiatives, and firm announcements.
  
• Monitor digital performance metrics (website traffic, engagement, conversions) and prepare regular reports with insights and recommendations.
  
• Support online reputation management, including firm profiles, awards, and directories.
  
• Ensure all digital content complies with firm branding guidelines, professional standards, and applicable regulations.
  
• Support proposal process and key deliverables as part of a team.
  
• Stay current on digital marketing trends, tools, and best practices relevant to professional services.
  

Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  
• 3- 5+ years of experience in digital marketing strategy; professional services or B2B experience preferred.
  
• Strong project management experience, ability to manage multiple marketing projects and deadlines simultaneously and comfortable working with project management tools.
  
• Working knowledge of SEO, Google Analytics, content management systems (e.g., WordPress), and email marketing platforms.
  
• Experience managing social media platforms for a corporate or professional brand.
  
• Strong writing, editing, and proofreading skills with attention to detail.
  
• Proficient in Microsoft Office; experience with marketing automation or CRM systems is a plus.
  

Preferred Skills

• Experience with paid search or social advertising.
  
• Graphic design or video editing skills (e.g., Canva, Adobe Creative Suite).
  
• Familiarity with compliance considerations in regulated industries.
  
• Data-driven mindset with the ability to turn analytics into actionable insights.
  

Benefits

Firm Overview:
Insero is an accounting and business advisory practice serving businesses, nonprofits, governmental entities, and individuals throughout New York state. One of our core values is that we are Passionate about People. We don’t just talk about our values, we live them. That’s why we’ve consistently been recognized as the best place to work!

The Insero Way – Our culture is guided by our core values and motivates result-orientated associates. Our values form the foundation of our daily practices.

We believe great teams are built on shared values:  Be Passionate about People, Deliver Excellence, Grow to New Heights, and Go Further Together . If these speak to you, we encourage you to apply!

· Ranked the #1   Best Company to Work For in New York in the Medium Companies category (State, NYS-SHRM and Best Companies Group) 2025 & 2024, ranked #3 in 2023 and again #1 in 2022.

· Best Accounting Firms to Work For (National, Accounting Today and Best Companies Group) 2012-2025

·#1 Best Accounting Firm and Most Innovative Workplace, Reader Rankings (Local, Rochester Business Journal) 2025 and 2024, consistently ranked since joining in 2018.

Benefits:

We offer competitive salaries, an outstanding paid time off program, 16 paid holidays, remote/hybrid work flexibly, 401(k) plan with firm contributions, tuition reimbursement program, 100% employer paid parking, spot bonus program, a variety of different medical plan options along with opt-out dollars if you do not need medical coverage. In addition, we offer tremendous growth and development opportunities to assist with both your personal and professional goals. 

Pay:

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $65,000 - $80,000 annually. Please keep in mind that this range is base pay only and does not consider other components that make up the total rewards package for the position such as eligibility to receive discretionary spot bonus incentives. This range is a reasonable estimate of the current salary range for this position. Actual compensation is influenced by a variety of factors, including but not limited to skills, experience, qualifications, and/or education and geographic location. It is not typical for a candidate to be hired at or near the top of the range for their role and compensation decisions are dependent on the capabilities and experience of the candidate. Incentives, if any, depend on various factors, including, without limitation, individual and firm performance.

Insero is proud to be an Equal Opportunity Employer

Job Tags

Similar Jobs