Public Relations Specialist Job at Vuzix Corp, West Henrietta, NY

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  • Vuzix Corp
  • West Henrietta, NY

Job Description

Vuzix Corp, a leading supplier of Smart-Glasses and Augmented Reality (AR) technologies and products, is seeking a dynamic Public Relations Specialist to join our innovative marketing team. With a rich history since 1997 and a strong portfolio of over 200 patents and licenses in the Video Eyewear field, Vuzix excels in offering personal display and wearable computing devices that cater to defense, industrial, and enterprise markets. Our award-winning products, recognized by CES from 2005 to 2022 and various wireless technology innovation awards, represent our commitment to excellence and innovation. The Public Relations Specialist will play an essential role in shaping and communicating our brand narrative to diverse audiences, enhancing our visibility, and establishing Vuzix as a thought leader in the AR industry. If you are passionate about cutting-edge technology and possess the skills to craft compelling stories that resonate with stakeholders, this may be the perfect opportunity for you to contribute to our mission of delivering high-quality viewing experiences while shaping the future of wearable technology.

Responsibilities

  • Develop and execute strategic public relations campaigns to enhance Vuzix's brand visibility.
  • Write and distribute press releases, media kits, and other communication materials.
  • Build and maintain relationships with key media contacts across various outlets.
  • Manage crisis communication strategies and respond to media inquiries in a timely manner.
  • Conduct media training for company spokespeople and prepare them for interviews.
  • Monitor media coverage and industry trends to identify opportunities for proactive outreach.
  • Collaborate with cross-functional teams to ensure consistent messaging across all channels.

Requirements

  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • 3+ years of experience in public relations or communications, preferably in technology or related industries.
  • Proven ability to create engaging content for various media outlets and platforms.
  • Strong understanding of media relations and PR strategies.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • Familiarity with AR technologies and market trends is a plus.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Training & Development
  • Work From Home

Job Tags

Holiday work, Full time, Work from home,

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