Job Description
TITLE : Director of Marketing & Communications
REPORTS TO : CEO
STATUS : Exempt; full-time
Location : Minneapolis , onsite
COMPENSATION: $120,000 - $140,000
Job Summary The Director of Marketing and Communications develops and manages the MacPhail brand, oversees internal and external communications, and creates strategies that drive enrollment, revenue, awareness, and engagement. Working in close partnership with program and advancement staff across the organization, the Director will lead the planning and execution of media relations, marketing, promotions, and digital engagement efforts. Successful candidates will be creative, collaborative, data-driven, and forward-thinking.
The work of the Director of Marketing and Communications will be guided by MacPhail’s mission, vision, values, and strategic plan. The person will lead a team of 4 staff, guide the work of external agencies and contractors, and actively participate in the overall management of the institution by serving on the senior leadership team.
RESPONSIBILITIES & ESSENTIAL FUNCTIONS - Develop and implement comprehensive marketing and communications strategies that align with organizational and program goals.
- Manage, guide, and support marketing and communications staff; develop and maintain team culture and structure in alignment with organizational values.
- Develop and oversee brand strategy, visual identity, and messaging across all channels to ensure strength and consistency of MacPhail’s brand.
- Employ traditional and non-traditional platforms and vehicles for establishing an exciting and enduring identity as a welcoming, inclusive cultural destination.
- Manage media relations and crisis communications, direct efforts of contracted consultants.
- Serve as representative for the institution in the community, the field, and with media.
- Lead and analyze effectiveness of digital marketing/communications efforts to achieve organizational and program goals including key metrics for website, email, and social media.
- Introduce and oversee tools, processes, and systems to manage, measure, and track effectiveness of efforts, analyze results, and guide actions based on insights.
- Oversee execution of campaigns and content to support organizational objectives; track results and guide efforts based on insights.
- Oversee the creation , production, and distribution of materials for all marketing initiatives, fundraising activities, and event support.
- Work closely and consistently with program leadership and advancement to develop and execute strategic plans and initiatives in support of their goals.
- Oversee market research, including but not limited to the annual s tudent s atisfaction s urvey and periodic program research.
- Oversee and maintain relationships with outside vendors including graphic designers, v ideographers, photograph ers , copywrit ers, and print ers .
- Plan, manage, and maintain department budget.
- Other related projects or duties as assigned.
QUALIFICATIONS
Any combination of education and experience that provides the knowledge, skills, and abilities for success in the position would be qualifying. Typical qualifications would be equivalent to:
Education and Experience
- Bachelor’s degr ee in marketing, communications, or a related field
- Ten or more years of combined experience in marketing and communications, public/media relations, and digital strategies
- Proven success in the management and development of full-time staff
- Experience in project management, data management, and analysis
- Demonstrated commitment to equity and inclusion and understanding of how to incorporate this commitment across internal and external platforms
- Experience in marketing and communications for arts, cultural, and/or educational organizations preferred
Skills and Abilities
- Experience with and understanding of all areas of marketing and communications: website, social media, media relations, advertising, videography and photography, e-marketing and communications, CRM databases, SEO, e-commerce
- Proven analytic and problem-solving skills that allow for strategic data analysis
- Proven ability to create and successfully execute a multi-strategy, multi-year marketing and communications plan
- Ability to lead, supervise, motivate, and evaluate staff in a fast-paced, hybrid work environment.
- Ability to manage and prioritize work within a small, nimble team responsible for both strategy and implementation
- Excellent written and verbal communication skills
- Ability to interact and communicate in a professional manner with key constituencies
- Ability to communicate and disseminate information to both internal and external individuals, with great attention to detail
- Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution
- A commitment to continuous learning
- Curiosity about the current landscape for the arts, music, and music and education
Job Tags
Full time, For contractors,