Job Description

DESCRIPTION

The Senior Editorial Copywriter is responsible for executing, overseeing, and strategizing copy across Zappos marketing channels. Qualified candidates are seasoned in retail copywriting and have deep in-house brand experience. This role is instrumental in the development and creation of high-level campaigns & projects including editorial planning & franchises, internal brand decks & reference tools, as well as co-ownership of strategic copy approach for key marketing moments in partnership with the Head of Editorial. The Senior Editorial Copywriter fosters strong cross-functional relationships on a daily basis with graphic designers, art directors, stylists, and marketers to deliver compelling seasonal (Tier 1) campaigns that align with overall business goals, acting as the gatekeeper of the established Zappos brand voice and ensuring Tier 1 messaging cascades to all channels & platforms in an impactful & brand-right way.

Key job responsibilities
Ensure all brand language adheres to the established Zappos brand voice, tone & editorial standards

Lead & own copywriting for key seasonal (Tier 1) campaigns, including high-level concepting & internal presentations

Work alongside junior copywriters to ensure core campaign messaging cascades to other channels effectively

Co-own copy style guides & competitor analysis in partnership with the Head of Editorial

Help lead brainstorming sessions to generate creative ideas & see them through to the customer

Craft interview questions & content frameworks for influencer collaborations & brand partnerships
Research industry trends & track marketplace competitors to inform copywriting strategy

Proactively identify opportunities to help improve processes & marketing workflows

Contribute to the team's creative culture & development through knowledge sharing

BASIC QUALIFICATIONS

- Experience in editing, copy-editing, and proofreading
- Experience working effectively across cross-functional teams and partnering well with people at all levels within an organization
- Experience communicating and presenting to senior leadership
- Experience in brand identity and voice development
- Bachelor's degree in English, Advertising, Marketing, or related field
- 6+ years copywriting experience in-house for a footwear, fashion, or lifestyle brand
- A digital portfolio showcasing strong examples of past work on multiple channels & platforms
- Obsession with the fashion retail landscape, marketplace competitors, trends, best practices, etc.

Job Tags

Full time,

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